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Noted: New Name, Logo, and Identity for Trove AI finished In-house

New Name, Logo, and Identity for Trove AI finished In-house

About

(Est. 2013, formerly Notion) “Trove reimagines your email knowledge regulating thoughtfully-applied comprehension while constantly bettering to you. Trove learns how we do time-consuming stuff, like handling your inbox, and relieves your burden. From your history, new judicious attribute and review information is unleashed by Trove for a initial time.”

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In-house

Related links

Trove blog post

Relevant quote

We adore how ‘Trove’ ideally captures a courteous uncovering of this mislaid value by a imagery of adventure, discovery, and treasure.

Our group has prolonged been smitten with a @ symbol. A stylized fingerprint chronicle of it was a basement of a strange association logo-mark. The @ sits during a heart of digital communications. In complicated communications, it has come to paint both a chairman and their online residence location.

We stumbled on to a pleasing logo-mark for Trove that we adore by following undying pattern principles. This elementary stylized @ pitch delivers a clever and suggestive shape. You could simply see it in a denunciation of some unconventional spacefaring colony. And, as you’ll see below, it still has copiousness of intensity for a universe animation treatment.

In a callback to a strange visible brand, a Trove logo-type includes a special diagnosis on a minute “R,” conveying how Trove AI reveals information that was formerly hidden. It is pointed but, during slightest in a minds, a disastrous space around a “R” also hints during A and i minute forms.

Trove blog post

Images (opinion after)
New Name, Logo, and Identity for Trove AI finished In-house
Logo.
New Name, Logo, and Identity for Trove AI finished In-house
Logo, universe style.
New Name, Logo, and Identity for Trove AI finished In-house
Various applications.
Promo video. Lackluster trademark animation, that is too bad since that could be a one cold thing about this icon.
Opinion

The aged trademark had a lovable idol of a smiling email and was surprisingly charming; we wish they had kept it. The aged wordmark was super irritating with that final “n” stealing behind a “o” since customizing. The aged name was as applicable as a new name, that is to say: not very. we mean, Trove is excellent as a name, though what it has to do with synthetic comprehension is not obvious, or during slightest not to me, and a miss of attribute extends to a logo, as there is no rhyme or reason for what a stylized @ pitch has to do with it or how a space-age, TRON-esque rise pays off of a name. On their own, some of these things are excellent and applicable — after all, a @ pitch is a glue that binds together all email addresses — though all together it’s too many manifold things. The execution is decent and they get credit for relating a angle of a @ pitch with a angle of a “TR” cut — not so most credit on a Photoshop pursuit where wordmark meets galaxy. Overall, it’s fine, harmless, and arrange of suitable for a notion of futuresque AI aesthetics though maybe too clumsy on a cluster concept.

Thanks to Sam Schlesinger for a tip.

Article source: http://feedproxy.google.com/~r/ucllc/brandnew/~3/ym4TENMZebs/new_name_logo_and_identity_for_trove_ai_done_in_house.php

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